PARTNER, LA BOULANGERIE DE SAN FRANCISCO - SICARI VENTURES
He started his career in 2001 with management consulting firm A.T. Kearney in Paris and then South Africa
Nicolas moved to California in 2004 to attend Stanford Business School.
In 2011, Nicolas joined La Boulange as a Partner and Board member to accelerate the growth of the retail and wholesale businesses. Along with founder Pascal Rigo, Nicolas managed the negotiation process that led to the acquisition of La Boulange by Starbucks in July 2012 for $100mm.
Post-acquisition, Pascal Rigo became the General Manager of the $1.5Bn North American Food business unit at Starbucks and Nicolas remained his right hand. He became the youngest Vice President at Starbucks and was appointed to lead the Product Development, Marketing and Manufacturing for the food category. In their roles, Pascal and Nicolas shaped the Food Vision and Strategy for Starbucks Food business unit, bringing uncompromised quality sourcing, craftsmanship at scale and generosity as key pillars for Food. They changed the entire supply chain, brought on board many new suppliers, elevating their production practices, and changed Starbucks’ operational protocols at store level. The rollout of a new food program was led in record time and capital investment: instead of 5 years and $400+mm investment, they were able to launch 40+ products with 30+ manufacturers in the 12,000 US stores in 2 years, at a fraction of the budgeted investment, and they doubled the food sales to $3Bn.
In December 2014, Nicolas joined Munchery, the leading food start-up offering on-demand fresh chef prepared premium meals and 15-minute meal kits. As VP of Food, he was responsible for all the food operations and P&L. In April 2015, he and the management team raised $90mm to accelerate the growth of the business.
In October 2017, Nicolas and Pascal Rigo reacquired 7 La Boulange stores and their 70k sq feet commercial bakery from Starbucks. Nicolas left Munchery in March 2016 and has been leading the business since then. They are expanding the retail footprint aggressively and are also focused on building a leading CPG bakery brand offering delicious, nutritious and affordable products available to the masses.
Nicolas has been investing in and advising many start-ups and food companies. He served as a Director on the Board of Pantry Retail (acquired by Byte Foods in May) and he is on the Board of Loving Cup. Along with Pascal Rigo, he cofounded Sitari Ventures in 2017 as a vehicle to invest in, incubate and operate food businesses.
Nicolas earned a Master of Science from Ecole Polytechnique, Paris in 2001, and a Master of Business Administration from Stanford Graduate School of Business in 2006. He lives in the Bay Area with his wife and four children.